Speaking and teaching
Talks, classes, workshops and hosting, in English, Spanish or Basque. Based in the Basque Country, Spain.
On video
Each video opens on YouTube, so this site sets no cookiesMadrid, 2018
Reloading
TV panel on esports: one of the show’s four experts, in one episode. On the Movistar Esports TV channel and on YouTube.
Shanghai, China, 2015
Create your own game and build a controller to play it
Chris Zhang, XinCheJian’s manager, and Alec Walker, a Stanford MBA who attended, on the workshop.
Topics
- AI and innovation
- Esports and gaming business
- Creators and influencer business
- Communities that become companies
- High-performance teams
- Learning by doing
Talks and teaching
- 2026OpenClaw and agentic AIWorkshop at UNI Eibar on how to build, configure and deploy autonomous AI agentsEibarWorkshopAI, agents
- 2024Lag Wars: How connection shapes the game we playTalk at BIG Conference. How lag and ping shape the way we play, from Korea’s PC bangs to Spain’s cybercafésbilbaogamesconference.com ↗BilbaoTalkGaming, connectivity
- 2024Create your own AI influencerWorkshop at Euskal Encounter 32. Advanced AI tools to design and build an influenceree32.euskalencounter.org ↗BarakaldoWorkshopAI, content creation
- 2024EntrepreneurshipClosing keynote for IT students at UNI Eibar, where I studiedfacebook.com ↗EibarKeynoteEntrepreneurship
- 2023 – NowMIKA FestHost of the festival, and interviewer in 2023mikafest.com ↗EibarHostingKorean culture
- 2023Entrepreneurship and high-performance teamsOpening keynote of the LEINN academic year at Mondragon University, the degree I graduated fromOñatiKeynoteEntrepreneurship, high-performance teams
What people say
“An absolute esports and streaming industry guru. His adaptability and expertise have been instrumental in driving our event’s success and community growth.”
“If you have a dream, share it with Alex; not only he is able to transform it into a project, but also to make money and raise a business around it!
So then, who is the teacher and who is the student? Who is the dreamer and who the realistic?
Follow this guy.”
Speaker kit
For organisers: copy a bioAlex Robleno is an award-winning entrepreneur from the Basque Country, Spain, with more than 15 years of experience in technology, marketing, AI and esports. A former esports pro player, he carried the discipline of competition into his studies and graduated as valedictorian of his class at Mondragon University. He founded FOKUS.GG, an esports talent agency, and OMNIS Club, and works as a consultant, mentor and speaker.
Alex Robleno is an award-winning entrepreneur from the Basque Country, Spain, with more than 15 years of experience in technology, marketing, AI and esports. A former esports pro player, he carried the discipline of competition into his studies and graduated as valedictorian of his class at Mondragon University. He founded FOKUS.GG, an esports talent agency, and OMNIS Club, and works as a consultant, mentor and speaker. He specialises in high-performance teams and has coached and worked with national esports champions, medical doctors and international companies. Talent represented by FOKUS.GG has signed more than 60 contracts with teams and brands. In his first year running EncounterTV, Euskal Encounter’s streaming channel, yearly watch time grew by 929% and average viewers by 246%. He teaches and speaks on AI, entrepreneurship, high-performance teams, marketing and esports, in English, Spanish and Basque.
Alex Robleno is an award-winning entrepreneur from the Basque Country, Spain, with more than 15 years of experience in technology, marketing, AI and esports. A former esports pro player, he carried the discipline of competition into his studies and graduated as valedictorian of his class at Mondragon University. He founded FOKUS.GG, an esports talent agency, and OMNIS Club, and works as a consultant, mentor and speaker.
His roots are in gaming. He competed in Counter-Strike in the ESL Pro Series and, as Alxshow, became a YouTube Partner in 2013 and a Twitch Partner in 2014. While he streamed actively, his channel ranked among the top 1% on Twitch. Talent represented by FOKUS.GG has signed more than 60 contracts with teams and brands. In his first year running EncounterTV, Euskal Encounter’s streaming channel, yearly watch time grew by 929% and average viewers by 246%.
He specialises in high-performance teams and has coached and worked with national esports champions, medical doctors and international companies. His methods come from professional esports, from a degree built on the Finnish Team Academy model, and from training with David Sibbet, co-creator of the Drexler/Sibbet Team Performance Model.
He founded his first company, Tidelabs, a business intelligence and IT consulting firm, in 2012, and has since completed the AI and Innovation master’s programme by Founderz, created with Microsoft. His AI workshops range from building autonomous AI agents at UNI Eibar to designing AI influencers at Euskal Encounter.
He advises brands, professionals, universities and public bodies on marketing, content and media strategy, technology and AI, and was consulted as an expert for Andorra’s national esports strategy. He teaches and speaks on AI, entrepreneurship, high-performance teams, marketing and esports, in English, Spanish and Basque. He has taught on the Master in Innovation and Sports Business Management at Mondragon University and run technology workshops in Europe and Asia, and he mentors startups at BerriUp and in several institutional and university programmes. He has studied, worked, taught and volunteered in ten countries across three continents.
He received the Toribio Echevarria Award for Strategic Specialization in 2021, for FOKUS.GG, and the Kutxa Final Studies Award for Academic Excellence in 2018.