60+contracts signed with teams and brands
Talent placements include
- G2 Esports
- Barça Esports
- Team Heretics
- Alliance
- MAD Lions
- Movistar Riders
- Soniqs
- Case Esports
Company, 2021 – Now
FOKUS.GG
Founder and CEO
AlexRobleno
Entrepreneur, consultant and speaker in tech, marketing and AI, building companies, high-performance teams and education projects.
Selected work
All workCollaborations include
- Razer
- Monster Energy
- Euskaltel
- Kinguin
- Tongji University
- Better Collective
Company, 2015 – Now
OMNIS Club
Founder. CEO until 2025, now founding partner
250+paid subscribers
Media, 2013 – Now
Alxshow
Content creator and director
Speaking and teaching
Speaker page- 2026OpenClaw and agentic AI, workshopEibar
- 2024Lag Wars: How connection shapes the game we play, talkBilbao
- 2024Create your own AI influencer, workshopBarakaldo
- 2023 – NowMIKA Fest, hostingEibar
- 2020 – 2022Master in Innovation and Sports Business Management, classBilbao
What people say
“An absolute esports and streaming industry guru. His adaptability and expertise have been instrumental in driving our event’s success and community growth.”
“If you have a dream, share it with Alex; not only he is able to transform it into a project, but also to make money and raise a business around it!
So then, who is the teacher and who is the student? Who is the dreamer and who the realistic?
Follow this guy.”
“Source of inspiration thanks to his team‑entrepreneurship and leadership skills. During the last 10 years, I have had the opportunity to be near to him, growing incredible expertise to launch and mentor many company projects with special love in the esports and entertainment industry.”
Ten countries, three continents
What I did whereTalks, studies, work and volunteering, starting from the Basque Country, Spain.
- SpainThe Basque Country, home. Also Madrid, Valencia and Silleda
- FinlandSalo, 2013. Studied business and innovation
- United KingdomLincoln, 2016
- NetherlandsAmsterdam and Alkmaar, 2017 and 2022
- AndorraAndorra, 2020. Consulted for the national esports strategy
- United StatesSan Francisco, 2015
- ChinaShanghai, 2015
- IndiaPune and Mumbai, 2015
- NepalVolunteered
- South KoreaSeoul, 2021. Filmed El Corazón de los Esports
In short
Alex Robleno is an award-winning entrepreneur from the Basque Country, Spain, with more than 15 years of experience in technology, marketing, AI and esports. A former esports pro player, he carried the discipline of competition into his studies and graduated as valedictorian of his class at Mondragon University. He founded FOKUS.GG, an esports talent agency, and OMNIS Club, and works as a consultant, mentor and speaker.
- Education
- Entrepreneurial Leadership and Innovation, Mondragon University. Valedictorian
- Now
- FOKUS.GG, OMNIS Club, Euskal Encounter, MIKA Fest
- Mentor
- BerriUp, ranked No. 1 in Spain for its mentoring programme (Funcas, 2026)
- Languages
- Spanish, Basque, English, French, learning Korean and Chinese